Practical positioning that accelerates marketing and sales.
Prospects are drowning in a sea of competitive choices. How can we help our best-fit customers intuitively understand the value of our products?
Tighten Your Positioning and Build a Pitch that Sells.
Positioning defines how our product is different and better than alternatives for a particular set of customers. Strong positioning is the foundation of great marketing and sales and is the starting point for a company’s messaging, branding, lead generation, and sales strategy. 

I help B2B tech companies tighten and fine-tune their positioning, and build a killer sales pitch that drives revenue. I use a structured positioning methodology and sales pitch structure that I developed during my 25-year career as a marketing executive at a series of successful startups. This process has now been battle-tested and refined with more than 200 companies from growing startups to some of the biggest companies in the world.
Let's Work
April is the GOAT of positioning!
Bruno Aziza
Head of Data & Analytics, Google Cloud
April's approach helped our leadership team and sales and marketing team align around our differentiated value for the first time - finally moving from a feature focus.
Lindsey Padrino
SVP, Strategy & Business Operations, Skillsoft
As CEO one of the most important jobs is to help articulate your company’s point of view into a compelling story. We went on this journey with April and it transformed our business.
Fredrik Skantze
CEO & Co-Founder, Funnel

Find out more about how I can help your team strengthen your positioning and transform your sales pitch.

Keynote Speaker
I speak at conferences around the world for audiences from hundreds to thousands. My talks are informative with just enough humour to keep your audiences both engaged and entertained. I’m comfortable with both in-person and virtual events and typically speak at Startup, Entrepreneurship, SaaS, Marketing,and Innovation-focused events.