Positioning Workshop for Startups

(In-Person or Virtual)

This workshop is a facilitated exercise that helps you and your executive team get clarity and alignment around your best positioning. As a group, we work through each component piece of positioning for your product or company using my structured methodology. Once we have the component pieces of positioning, we will translate them into a “sales narrative” that clearly communicates your value to your best-fit prospects. This workshop isn’t for every startup, but for the right ones, it’s a game-changer. The best way to determine if this workshop is a fit for your company is to have a conversation about where you are struggling and where I might be able to help.

The Positioning Class for Larger Tech Companies

For companies with larger marketing and product teams, I run a half-day positioning course designed to up-level your team's skills. In this session, I give a deep-dive into my positioning methodology, how larger companies can use it, and common mistakes or roadblocks that teams encounter. This class can be a lecture, a fireside chat, a series of breakouts, or any combination of those. These sessions can be delivered virtually or in-person. Contact me to find out more about how this might work for your team.

Custom Consulting Engagements

Companies with unique positioning challenges can engage me in several different ways. I’ve worked with companies wrestling with positioning a recent acquisition or divestiture, how to respond to a sudden, unexpected market shift, or adjusting to a strong new entrant into a market. Special problems sometimes require special solutions. If your company is wrestling with an unusual positioning challenge, I’d love to see if there is a way I can help.