+ CONTACT NOW
Positioning that helps you stand out and sell more.
I help tech startups hone their positioning. My goal is to make sure your best-fit prospects intuitively understand and love your products.
I’ve worked with fast-growing companies worldwide, helping them get clarity on exactly who their competition is, how they win, and where to focus their marketing and sales efforts. Through my facilitated workshops, I can get your entire team aligned around your best positioning to deliver a consistent, clear story that wins more business.
CHALLENGE ONE:
Customers are unable to easily understand the unique strengths of your offerings.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CHALLENGE TWO:
You're frequently losing out to competitors with clearly inferior product offerings.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CHALLENGE THREE:
Existing customers love your product, but new prospects are reluctant to try it.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Positioning Workshop for Startups
(In-Person or Virtual)
This workshop is a facilitated exercise that helps you and your executive team get clarity and alignment around your best positioning. As a group, we work through each component piece of positioning for your product or company using my structured methodology. Once we have the component pieces of positioning, we will translate them into a “sales narrative” that clearly communicates your value to your best-fit prospects. This workshop isn’t for every startup, but for the right ones, it’s a game-changer. The best way to determine if this workshop is a fit for your company is to have a conversation about where you are struggling and where I might be able to help.
BOOK A CALL
The Positioning Class for Larger Tech Companies
For companies with larger marketing and product teams, I run a half-day positioning course designed to up-level your team's skills. In this session, I give a deep-dive into my positioning methodology, how larger companies can use it, and common mistakes or roadblocks that teams encounter. This class can be a lecture, a fireside chat, a series of breakouts, or any combination of those. These sessions can be delivered virtually or in-person. Contact me to find out more about how this might work for your team.
BOOK A CALL
Custom Consulting Engagements
Companies with unique positioning challenges can engage me in several different ways. I’ve worked with companies wrestling with positioning a recent acquisition or divestiture, how to respond to a sudden, unexpected market shift, or adjusting to a strong new entrant into a market. Special problems sometimes require special solutions. If your company is wrestling with an unusual positioning challenge, I’d love to see if there is a way I can help.
BOOK A CALL
There are few go to market professionals that have proven scale-up success across multiple organizations. If you’re a startup looking for someone who has really been there, done that, April’s your gal.
David Bloom
Founder and CEO LevelJump
Positioning, Is. Hard. Really hard.
But April gets it better than anyone I know.
Oli Gardner
co-founder of Unbounce
April Dunford contributed invaluable work for Redgate, helping us position our company around a reframed area with more growth opportunities and a bigger mission than we had before. Since then our revenues have grown substantially, in part due to our better positioning.
Simon Galbraith
CEO, RedGate Software
Want to find out more about how I can help your team focus your positioning?
BOOK NOW