What kind of companies do you generally work with?
I generally work with growth-stage startups or larger organizations with thorny positioning problems. Our positioning work will focus on where you are seeing success in the market and how we can position to accelerate that success. What if my product hasn’t launched yet? What if I am still in beta or building an MVP?
I don’t work with pre-launch or very early release products. At that stage I believe you need to keep your positioning fairly loose. I recommend you read my book
to get a better understanding of how to craft your positioning, once you start to get some traction with paying customers. Do you work with B2B and B2C companies?
I mainly work with B2B companies. I worked for 25 years inside companies that sold to businesses. I have worked with some B2C companies but generally only where the product is a considered purchase and there is some form of sales interaction in the purchase process. How much does it cost to work with you?
It depends on the scope of the work we do together but you should expect to make a minimum investment of $60,000. What's the lead time to work with you?
I'm generally booked a few months in advance. I'm currently booking workshops for early 2024. Can I pay you for an hour of your time?
Unfortunately no. You can read my book
however. I wrote it with the goal of answering the most common positioning questions. What is your speaking fee? Can I get you as a guest on my podcast?
The audiences that love me most are tech executives, entrepreneurs, innovators, marketing executives and product leaders. My fee varies depending on the audience and the commitment. Contact me and we can discuss it more.