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How can I help?
Contact April.
If you are interested in finding out more about how we might work together, you have come to the right place. Read the FAQ below. Give me some details below and I will be in touch.
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Frequently Asked Questions
What kind of companies do you generally work with?
I generally work with startups that are in-market with at a minimum some market traction. Our positioning work will focus where you are seeing success in the market and how we can position to accelerate that success. 
What  if my product hasn’t launched yet? What if I am still in beta or building an MVP?
I don’t work with pre-launch or very early release products. At that stage I believe you need to keep your positioning fairly loose. I recommend you read my book to get a better understanding of how to craft your positioning, once you start to get some traction with paying customers. 
Do you work with B2B and B2C companies?
I mainly work with B2B companies. I worked for 25 years inside companies that sold to businesses. I have worked with some B2C companies but generally only where the product is a considered purchase and there is some form of sales interaction in the purchase process. 
How much does it cost to work with you?It depends on the scope of the work we do together but you should expect to make a minimum investment of $25,000. 
Can I pay you for an hour of your time?
Unfortunately no. You can read my book however. I wrote it with the goal of answering the most common positioning questions. 
What is your speaking fee? Can I get you as a guest on my podcast?
The audiences that love me most are tech executives, entrepreneurs, innovators, marketing executives and product leaders. My fee varies depending on the audience and the commitment. Contact me and we can discuss it more.
Sometimes you need a smart, experienced outsider to help you see things in your business in a different light. April Dunford is that person.
Benjamin Alarie
CEO, Blue J Legal