NEW BOOK ALERT!

A Systematic Way to Build a Sales Pitch That Wins

Say goodbye to boring, ineffective product walkthroughs. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine.

Available at:

Available at:

Subscribe to get the workbook for free!

Subscribe to my weekly-ish newsletter where we deep dive into all things positioning. You will receive the combined 12-page workbook for both Obviously Awesome and Sales Pitch including the Positioning Canvas and the Sales Pitch Storyboard. Unsubscribe anytime.

Early reviews from readers:

View all reviews on Amazon →

"I have gifted Obvious Awesome to many people, and I will be doing the same for Sales Pitch."

Abhinav Asthana

Co-Founder and CEO, Postman

"If you're going to read a sales book,
read this one."

Lindsay Padrino

SVP of Strategy & Business operations, Skillsoft

"Sales Pitch is chock-full of practical, real-world advice on how to use a story to sell."

Bruno Aziza

Head of Data & Analytics, Google Cloud

The positioning classic!

You Know Your Product is Awesome - But Does Anybody Else?

Obviously Awesome is THE book on how to get positioning done so your product can stand out and shine. This book provides a proven, step-by-step process that has been successfully used by hundreds of growing B2B technology companies. Discover your product's "secret sauce" and sell it to those that crave it.

Order Today!

Order Yours Today!

You know your product is awesome—but does anybody else?

Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Order yours today!

"April Dunford's approach works!"

Nick Francist

Co-Founder & CEO, Help Scout

"In Obviously Awesome, April Dunford offered a new way to think about positioning and the tools to do it yourself. In Sales Pitch she has done it again - this time challenging the way you think about pitching and making sure you're equipped to create your own compelling product proposition."

Paul Doyle

Head of Corporate Strategy, Epic Games

"If you're a B2B marketer and you haven't read April Dunford's books, where have you been?"

Bryan Sise

VP of Product & Customer Marketing, Checkr

Obviously Awesome - what you will learn.

Get access to the templates referenced in the book. These include the Positioning Canvas, the reference Positioning flow, a template for a messaging document, and the Styles of Positioning reference card. Fill in the form below.

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01

How to break positioning down into five component pieces.

02

How the component pieces relate to each other and why that matters.

03

How to determine your product’s unique value.

04

How to choose the best market for your product, including three styles of positioning.

05

How to leverage market trends to help close more business right now.

Order yours today!

Subscribe to get the workbook for free!

Subscribe to my weekly-ish newsletter where we deep dive into all things positioning. You will receive the combined 12-page workbook for both Obviously Awesome and Sales Pitch including the Positioning Canvas and the Sales Pitch Storyboard. Unsubscribe anytime.