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You know your product is awesome—but does anybody else?
Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.
Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Order yours today!
Great positioning is an unbeatable advantage. But you’re probably doing it wrong. This book fixes that, offering a clear roadmap businesses of any size can use to find and communicate their unique advantages on their own terms.
Alistair Croll
Author, Lean Analytics
Before you send a dollar on sales and marketing, read April Dunford’s book on positioning.
Renny Monaghan
VP Solutions at Ring Central
Obviously Awesome is the playbook for making your market category work for you instead of against you. If your product is hard for customers to figure out, this book is for you.
Mark Organ
Founder and ex-CEO Influitive and Founder and ex-CEO Eloqua
Obviously Awesome - what you will learn.
Get access to the templates referenced in the book. These include the Positioning Canvas, the reference Positioning flow, a template for a messaging document, and the Styles of Positioning reference card. Fill in the form below.
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01
How to break positioning down into five component pieces.
02
How the component pieces relate to each other and why that matters.
03
How to determine your product’s unique value.
04
How to choose the best market for your product, including three styles of positioning.
05
How to leverage market trends to help close more business right now.
