An Introduction to Positioning
What exactly is positioning? It’s not as well understood as you might think.
Storytelling vs Positioning
Can we really differentiate between storytelling vs positioning?
Positioning Is Not A Marketing Exercise
Positioning a product today is radically different from what it was when the concept was first introduced.
Everything You Know About Positioning Is Wrong
Ries and Trout argued that Positioning was the solution to standing out in a noisy marketplace filled with too many products.
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