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April Dunford's Podcast Roundup
I’ve been a guest on a lot of great podcasts recently. Here are a handful that folks seem to love the best.
Most Recent Posts
An Introduction to Positioning
What exactly is positioning? It’s not as well understood as you might think.
The Obviously Awesome Audiobook is Here
I hope you enjoy 4 hours of my lilting Canadian accent.
Storytelling vs Positioning
Can we really differentiate between storytelling vs positioning?
A Product Positioning Exercise
Every company I have ever worked with has struggled to make their awesomeness obvious.
Why Your Investor Pitch Is Ruining Your Sales Pitch
Don’t be that startup. Just, don’t.
Don't let Customers Decide What Your Product Is
If a company does not deliberately position their product in a market, one of 2 things will happen.
My Positioning Book Launches Today
My book on product positioning launches today! I’m really happy to finally get this book into people’s hands.
How To Transform Your Product
A great product, presented within a context that highlights it’s strengths is unstoppable.
Evolving From Founder Selling To A Sales Team
For SaaS companies with a somewhat complicated sales model, the sales process should evolve as the company grows.
What The Heck Is Your Product, Really?
Instead of being the thing that helps you save money on tickets for example, it could be the thing that helps you drive more safely
Positioning Is Not A Marketing Exercise
Positioning a product today is radically different from what it was when the concept was first introduced.
Everything You Know About Positioning Is Wrong
Ries and Trout argued that Positioning was the solution to standing out in a noisy marketplace filled with too many products.
Product Framing Can Help Grow Your Startup
I think the problem is really one of improper context setting or framing as I like to call it.
How To Select A Target Market
For startups, breaking your market up into addressable market segments is important.
Startup Marketing In New vs. Established Markets
Established markets and new markets are not the same so the way that you market and sell to them is different.
Want to find out more about how I can help your team focus your positioning?
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